Senior CRO Manager Growth Optimization Lead for US DTC Company

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Our client: Is a fast-growing direct-to-consumer brand in the beauty and wellness space focused on restoring confidence through safe and effective solutions for hair regrowth and health. They are at an important stage of growth as theye scale into a global beauty brand. Our focus is on improving the customer journey across every touchpoint, using data, experimentation, and continuous optimization to drive performance The Role: CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and revenue performance across the website. Responsibility includes identifying friction in the customer journey, prioritizing improvements, and executing tests that improve site performance. The ideal candidate closely monitors site performance, builds structured testing programs, and partners cross-functionally with acquisition, lifecycle, and creative teams to drive measurable outcomes. A disciplined Plan, Execute, Analyze, React approach is central to how the work is managed, with ongoing ownership of the testing backlog and optimization roadmap. This role requires a hands-on operator who is comfortable writing test plans, building landing pages, reviewing performance data, and moving quickly from insight to execution. Familiarity with AI tools for content generation, page creation, and rapid iteration is strongly preferred. Over time, this position will expand into helping build and lead a broader CRO and digital product function, including hiring and managing additional resources as the team scales. The role begins as a player-coach position, supported by one direct report and an external development agency Key Areas of Accountability Site Performance & MonitoringMonitor website performance regularly and identify drops in conversion or revenueDiagnose friction points across the funnel and recommend solutions quickly CRO Strategy & TestingOwn the A/B testing roadmap from hypothesis to execution to analysisPrioritize experiments based on revenue impact and strategic valueContinuously improve conversion rate across key pages Landing Page & Funnel OptimizationBuild and optimize landing pages for paid media, email, affiliate, and promotionsImprove PDPs, bundles, checkout flow, and upsell pathsOptimize UX elements including layout, navigation, CTA placement, and page structure Revenue Growth & Funnel EfficiencyImprove LTV to CAC through funnel and site improvementsIncrease AOV and ARPU through upsells and cross-sellsWork with lifecycle and paid media teams to improve overall customer value Post-Purchase OptimizationImprove upsell and cross-sell performance after checkoutOptimize post-purchase flows and customer engagement paths Cross-Functional CollaborationPartner with the creative on messaging, design, and UX improvementsWork with engineering or dev partners to implement changes efficientlySupport tracking accuracy and ensure data integrity across tools Systems & Workflow ManagementManage CRO backlog and testing pipeline using structured workflowsBuild repeatable processes for testing, reporting, and iterationUse AI tools to accelerate page creation, testing variations, and analysis What Success Looks LikeHigher conversion rates across key funnel stagesImproved LTV, AOV, and revenue per visitorFaster testing cycles and increased experimentation velocityClear reduction in friction across the customer journeyMeasurable impact on revenue efficiency and profitabilityStrong collaboration across growth, creative, and product teams Tools You Will UseShopify Plus, Recharge, SkioWebflow, Unbounce, Instapage, or similarNorthbeam, Google Analytics, LookerHotjar, PostHog, VWO, Convert, GA4ClickUp (daily), Slack, Figma, Google SheetsChatGPT, Jasper, Perplexity, and other AI tools 8+ years in CRO, growth, or e-commerce optimization rolesStrong experience in DTC or e-commerce environmentsDeep understanding of Shopify Plus or similar platformsProven experience running A/B tests and experimentation programsStrong analytical mindset with comfort in data and performance metricsExperience working with UX, design, and development teamsAbility to identify friction and translate insights into actionable testsFamiliarity with tools such as GA4, Hotjar, Northbeam, or similarComfortable working in fast-paced, performance-driven environmentsStrong ownership mindset with the ability to operate independently What This Role Is NotA brand-only UX job, this is about performanceA slow, reactive CRO function, we’re proactive and ship fastA pure people-manager role, you’ll be IC first, team-builder secondA 9-to-5 job execution style role, the site runs 24/7, and so does your