Senior Researcher

At Webflow, we're building the world's leading AI-native Digital Experience Platform, and we're doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we're here to build it together. We're looking for a Senior Researcher who excels at mixed-methods research, with particular strength in qualitative research that directly shapes product and design decisions. You'll independently lead end-to-end research for a significant product area — turning ambiguity into clear research plans that you execute effectively; delivering crisp insights; and helping teams make better decisions with evidence. This is a generalist role: you'll flex across the product development lifecycle, from generative discovery to evaluative research. You bring enough quantitative fluency to ground your work in product and business reality (e.g., usage metrics, funnels, retention/churn), run surveys, and analyze data when needed. You have experience leveraging the latest AI tools to accelerate delivery of high-quality insights that are both broad and deep, and are energized to continue developing new AI-enabled research workflows. About the role: • Location: Remote-first (BC & ON, Canada) • Full-time • Permanent • The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills. • • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada) • $180,000 - $225,000 This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. • Application Information: • Application deadline: applications accepted on an ongoing basis until position is closed and filled • This posting is for an existing vacancy • Reporting to the Director of Research As a Senior Researcher, you'll ... • Lead end-to-end research for a significant product area • Independently scope and deliver research that shapes decisions, structuring ambiguous questions into clear learning plans and execution paths. • Partner with Product, Design, Data, and Engineering to align on decision boundaries, timelines, and tradeoffs. • Run multi-method studies across discovery, concepting, prototyping, and post-launch learning. • Build scalable, AI-native research practices • Use AI to accelerate synthesis and sensemaking (e.g., clustering notes, proposing hypotheses, mapping pain points), while applying strong validation habits. • Build lightweight, repeatable workflows (templates, prompts, checklists) that increase research throughput without compromising rigor. • Share practical AI workflows with teammates and partners; model responsible, privacy-preserving use. • Deliver high-signal qualitative research that informs product & design • Plan and run strong qualitative studies (interviews, concept tests, usability tests, evaluative walkthroughs, diary studies, etc). • Translate raw signals into clear themes, frameworks, and implications that teams can act on quickly and confidently. • Facilitate working sessions that help teams converge on shared understanding and next steps. • Bring quantitative grounding (without needing to be a specialist) • Triangulate qualitative insights with product usage signals and business context (e.g., KPIs like conversion, activation, adoption, retention, etc).  • Design and execute surveys when appropriate (questionnaire design, sampling, analysis). • Conduct primary and secondary analysis (e.g., statistical comparisons, trend analysis, segmentation cuts as appropriate). • Synthesize evidence into decision-ready narratives • Combine multiple sources of evidence into crisp insights that clarify tradeoffs, risks, and opportunities. • Communicate clearly in both async and live formats; tailor storytelling to PM, Design, Eng, Data, and leadership audiences. About you: Requirements: • Graduate degree or relevant experience. • 5+ years in user/product/UX research (or closel