Brand Design Lead

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

About this Job

Replit is redefining how software is built, and who gets to build it. Our mission is to achieve Autonomy for All: making programming accessible, collaborative, and powered by AI. To realize this vision, we are building a brand that is as iconic, inventive, and human as the product itself.

We are seeking a Brand Design Lead to shape how Replit is experienced across the world. You will be responsible for evolving our identity system, crafting breakthrough design across campaigns and surfaces, and ensuring our brand shows up with clarity, consistency, and cultural impact.

You'll move fluidly from high-level concepting to meticulous execution, working closely with marketing, product, and external partners to bring the Replit story to life.

This is a role for a designer who thrives at the intersection of systems and storytelling. Someone who can define timeless brand foundations while also creating standout expressions that inspire, resonate, and endure.

This role reports directly to the Executive Creative Director, ensuring close collaboration on vision, craft, and execution.

In this role you will:

• Define and evolve Replit's global identity system (typography, color, motion, iconography, and design principles.)

• Lead design for high-profile product launches, campaigns, events, and cultural activations.

• Create scalable systems and guidelines that empower teams across the company to express the brand with excellence.

• Collaborate with writers, strategists, and agency partners.

• Elevate the quality of design across every touchpoint, advocating for craft, consistency, and design-led thinking.

• Explore new creative formats and cultural opportunities that push the Replit brand forward.

Required skills and experience:

• 6+ years of experience in brand design at leading agencies, technology companies, or in-house creative teams.

• A portfolio that demonstrates system-level design excellence and world-class creative execution across campaigns and platforms.

• Mastery of design tools (Figma, Adobe Creative Suite; motion design proficiency a plus).

• Strong command of typography, color, composition, and motion, with a proven eye for detail and craft.

• Experience collaborating with cross-functional teams at the intersection of marketing, product, and engineering.

• Ability to drive work from concept to final execution in fast-paced, iterative environments.

Nice to have:

• Experience creating or scaling brand identity systems globally.

• Exposure to motion design, web/digital platforms, and experiential activations.

• Strong presentation and communication skills able to inspire confidence in design direction across stakeholders.

• Interest in AI, creativity, and shaping the cultural narrative around new technologies.

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.

Full-Time Employee Benefits Include:

💰 Competitive Salary & Equity

💹 401(k) Program with a 4% match

⚕️ Health, Dental, Vision and Life Insurance

🩼 Short Term and Long Term Disability

🚼 Paid Parental, Medical, Caregiver Leave

🚗 Commuter Benefits

📱 Monthly Wellness Stipend

🧑‍💻 Autonomous Work Environment

🖥 In Office Set-Up Reimbursement

🏝 Flexible Time Off (FTO) + Holidays

🚀 Quarterly Team Gatherings

☕ In Office Amenities

Want to learn more about what we are up to?

• Meet the Replit Agent

• Replit: Make an app for that

• Replit Blog

• Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles

• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.